At Color Wow, we focus on one thing and one thing only: solving your toughest hair problems and delivering the WOW factor. Whether it’s color protection, frizz control, or thicker, fuller hair that you’re after, our first-of-a-kind formulas have forever changed the hair game and have been honored with over 100 major beauty awards.
INGREDIENT STORY
At Color Wow, we’re not just passionate about hair care products, we’re hair-obsessed. That's why we’re committed to using the highest quality science-backed ingredients. We're always pushing the boundaries of hair care innovation, exploring new ingredients and technologies to improve our products and provide you with the best possible results. Today's clean beauty standards have restricted 30 ingredients in the United States and 1,400 in the European Union from being used in personal care products. We've banned them all, PLUS we've identified an additional 70 ingredients commonly found in other hair care formulas that can dull, darken and distort your color. But it's not just about the ingredients we've eliminated, it's also about the ones we've added. Our Color Wow Lab has formulated all of our leave-in treatments and styling products to include at least two kinds of heat protection for safer styling and healthier-looking results. Our commitment to quality, safety, and effectiveness sets us apart and makes us the trusted choice for hair care enthusiasts who want hair care without compromise.
OUR PROBLEM SOLVER-IN-CHIEF
To know Gail Federici, our Founder, is to know that, if she has the will, she will most certainly find the way. If there is a problem she won’t stop until she solves it. Step into her office and you’ll find Navy Seal quotes about “Never giving up” and Winston Churchill images to inspire her resolve.
With more than 40 years in hair care and countless beauty industry awards, she has consistently produced the industry’s most innovative products, from the first anti-frizz product, Frizz Ease, when she was at the helm of John Frieda Hair Care, to our breakthrough anti-humidity product Dream Coat Supernatural Spray. Her innovations have literally changed the game.
OUR TEAM OF LEGENDARY PROBLEM-SOLVERS CREATE FIRST-OF-A-KIND PRODUCTS
COLOR WOW’S IN-HOUSE LAB While most hair care companies farm out product development, Color Wow keeps product formulation in the building under the watchful eye of renowned biochemist, Dr. Joseph Cincotta, and the rigorous approval process of Gail Federici. It can take many years and endless trials to bring a new product to market. The key criteria: it must solve a problem that’s never been addressed or, it must outperform all other products.When Gail and Dr. Joe get together to start formulating, they don’t stop until they get it right!
GAIL & JOE’S GREATEST HITS
Dream Coat Supernatural Spray the first humidity-proof frizz fighter
Root Cover Up 9X Allure winner + 2x hall of famer
Xtra Large Bombshell Volumizer first-ever non-drying, non-dulling volumizer
Color Security Shampoo the only 100% clean, sulfate-free shampoo that leaves no residues
TALENT RECOGNIZES TALENT
We go to them. They come to us. Together, we’ve assembled a team of titans.
From the most sought after celebrity stylists to TikTok’s most viral hair experts, meet our powerhouse creative team.
MEET THE TEAM
THE WOW EFFECT
Our Color Wow Fam is the reason why we do what we do. Seeing your reactions after using our products makes our day! It adds fuel to our fire to keep delivering innovative solutions that make you say WOW.
A FAMILY AF-"HAIR"
At Color Wow, we're more than just a brand, and we’re not just co-workers. We’re family! Gail’s twin daughters, Brit and Alex, started out as the faces and spokespeople for John Frieda’s Sheer blonde. Now, they work behind the scenes to help shape Color Wow’s voice and vision. All of Gail’s three siblings (as well as some of their spouses and kids!) have also played pivotal roles, from the legacy of John Frieda to Color Wow’s success, leading the way in PR, operations, legal and beyond! At Color Wow, we’re bound by shared values, mutual respect, and a collective passion for bringing the best in beauty to the world.
OUR CONTRIBUTION TO PROGRESS
At Color Wow, we're more than just a brand, and we’re not just co-workers. We’re family! Gail’s twin daughters, Brit and Alex, started out as the faces and spokespeople for John Frieda’s Sheer blonde. Now, they work behind the scenes to help shape Color Wow’s voice and vision. All of Gail’s three siblings (as well as some of their spouses and kids!) have also played pivotal roles, from the legacy of John Frieda to Color Wow’s success, leading the way in PR, operations, legal and beyond! At Color Wow, we’re bound by shared values, mutual respect, and a collective passion for bringing the best in beauty to the world.
We know that when women and girls are given the opportunity to succeed, they not only improve their own lives, but they also help to build stronger communities and economies. That’s why we have committed to support the Obama Foundation’s Girl’s Opportunity Alliance with a donation of $100,000. This donation will help provide access to education and training, job opportunities, and financial support to women and girls around the world.
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Hairraising: HAIRraising is a one-day cut-a-thon fundraising event started by our founder, Gail Federici, to support Boston Children’s Heart Center, the nation’s #1 pediatric hospital. This hospital has a profound significance for Gail, as one of her twin daughters underwent multiple heart surgeries there
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© Color Wow | Federici Brands
